Gravis Footwear

2002–2005

(As an employee of Cinco Design .)

Gravis footwear was an exciting brand. Came out of seemingly nowhere and had this chill, nuanced confidence. Comfortable and well-crafted, but different. Their developers were treading new ground—as the kids say—LITERALLY. So many incredible details, and yet, not trying too hard. And that’s where Cinco Design comes in. Their mellow attack was just what the brand needed. Just show them in quiet moments. And that’s John “Goo” Phemister in a sentence. Tasteful photography first and foremost, and tiny branding tucked into the corner. Done!

Project Details:
01. Advertisements, catalogs and product illustrations.
02. Work created while working for the Cinco Design, April 2002-June 2004.
03. Creative Directors: Kirk James and John “Goo” Phemister.
04. Working as part of a team including Dean Gross, Account Manager, David Nakamoto, Senior Designer, Chris Soli, Designer, Ben Munson, Designer and Edgar “Shredgar” Morales, Designer.
05. Working closely with Matt Capozzi and Luis Calderin from Gravis Footwear.

Gravis Ad Campaigns

Project Details:
01. Advertisements for action sport magazines.
02. As directed by Matt Capozzi, Luis Calderin and Gravis Footwear.
03. 2002–2005.

Gravis Catalogs

Project Details:
01. Catalogs for action sport industry selling cycles and trade shows.
02. As directed by Matt Capozzi, Luis Calderin and Gravis Footwear.
03. 2002–2005.