Betty Rides

Betty Rides was a local snowboard outerwear company in Portland. Founded in 1993, Betty Rides was a pioneer in women’s snowboarding apparel. Fit, function and style for the women on the hill, designed and manufactured by women on the hill. Pretty ahead of their time.

I got to design their 2009-2010 catalog for them, and work closely with my Neil Dacosta on the product and lifestyle photography. I remember knocking it out quickly, which is a testament to Janet’s organized hand-off of all the assets, copy and direction.

Hats off to Janet Freeman and her team at Betty Rides!

Betty Rides Catalog, 2009/2010

Project Details:
01. Catalog design and productions.
02. Photography by Neil Dacosta.
03. Directed by Janet Freeman from Betty Rides.
04. 2010.