Argonaut Cycles

I did this logo through Wilderness, under the watchful eye of David Nakamoto.

Argonaut’s Ben Farver builds a mean bike. We bonded over our Midwestern roots. I remember saying something about how the logo will work for so many different application uses, assuming they made thousands of bikes each year. That’s just where my mind was going. But when I asked Ben just how many they had planned for the coming year, he calmly said, “Ten to twelve?”

Which confused me. A bike a month? And yes, that kind of focus and dedication to each build. Beautiful cycles, you people, beautiful cycles.

Argonaut Cycles Logo
and Brand Population

Project Details:
01. Logo and wordmark.
02. David Nakamoto thinks he art directed me on this one. Maybe a smidge, give or take one 36” strand of hair.
03. As directed by Ben Farver
04. 2012.