New York Times

Got hit up for a fast-turn “re-envisioning” of the 2009 Super Bowl logo for the upcoming game in Tampa that year.

Here’s what I had to say about my submission: “Combine my complete lack of knowledge regarding contemporary pro football and the fact that my dad's perpetual underdog Detroit Lions went 0-16 this year and, well, this is what you get: Back to the basics—team colors, green grass and a football. Just like when I was 11, playing until sunset with my neighborhood buddies in Central Lake, Mich.” –Aaron Draplin, Draplin Design Co., Portland, Ore.

New York Times
“Alternative Super Bowl Logos”

Project Details:
01. Re-envisioning the 2009 Super Bowl logo.
02. As directed Jason Stallman.
03. 2009.