MUUL
Our buddy Mike Whitehead is quite the enigma. Developer of high-powered binoculars, airplane parts, inventor of FINEX cookware, adventurous pilot, lover of four-legged hounds, bullet pencil aficionado, quick-draw comedic chops and a guy who knows how to make things. Hands down, one of the most fascinating characters we’ve come across.
Coming off the success of FINEX, Mike came by the shop with his next idea: the MUUL Ruckbucket. It keeps wet things wet and dry things dry! Five gallons of freedom!
MUUL Identity
Project Details:
01. Identity for spirited ruckbucket startup.
02. As directed by Mike Whitehead.
03. 2018.
MUUL Ruckbucket
Project Details:
01. Identity, product details, packaging, selling materials and a bombproof shipping box.
02. Product designers: Mike Whitehead and Kharma Vhella.
03. Product and lifestyle photography by Ray Gordon.
04. 2018.
MUUL Ruckbucket in “Surf Blue.”
MUUL Ruckbucket in “Midnight Black.”
Zipper pull detail.
Bottle pouch detail.
Dry stuff dry. Wet stuff wet. Pinchy things pinchy.
MUUL Shipping Box
Project Details:
01. Cardboard shipping box.
02. As directed by Mike Whitehead.
03. 2018.
