A couple years back, in the midst of revving up Coal for another season, Brad brought to my attention the starting of another company at C3 Worldwide. Martino Fumagalli and George Kleckner, formerly of Northwave/Drake, were getting their own binding company going. The first chassis was designed, molds were forged, product was being developed and their “no bullshit, premium materials” story was a perfect fit with us.

Designed in Colico, Italy, a land of amazing stairs. Marketed out of C3 Worldwide up in Seattle.

Their spirit of independence rings true with each decision we make, from product to advertising to our lifetime warranty. Best of luck, men.

Founding Logos, 2004

Founding Logos, 2004

Mission Statement Lockup, 2004

2006-2007 Catalog, 48 pages, 7” x 9”,
Matte cover, Spot UV throughout,
Pat Lennox Wright product photography

2006-2007 Catalog, “Welcome” spread

2006-2007 Catalog, “Get To Know TruFit” spread

2006-2007 Catalog, “Extruded Is Better” spread

2006-2007 Catalog, “Force DLX” spread

2006-2007 Catalog, “Airblaster Inverter” spread

2006-2007 Catalog, “Softgoods Program” spread

Milan, Force, “Product” campaign,
Pat Lennox Wright photography

Airblaster Inverter, Force-DLX, “Product” campaign,
Pat Lennox Wright photography

“Cadet” product detail

“Cadet” product detail

“Force-DLX” product detail

Business Card

2005-2006 Catalog, 22 pages, 7†x 9â€,
Foil logo hit on cover, Spot UV throughout,
Pat Lennox Wright product photography

2005-2006 Catalog, “Table of Contents” spread

2005-2006 Catalog, “Innovative Technology” spread

2005-2006 Catalog, “Accent” spread

2005-2006 Catalog, “Data” spread

2005-2006 Catalog, “Line Overview” spread

Travis Parker, T.J. Schneider, “Team”campaign,
Nate Christenson photography, Jeff Patterson photography

Force on Orange, Force on White, “Product” campaign,
Pat Lennox Wright photography

“Snowboarder Magazine 2005-2006 Buyer’s Guide” Spread

“Data” product detail

“Force” product detail

“Wall Shelf POP Trays”

“Binding Boxes” stacked in the Colico Warehouse.

“Ladder” keychain

“Warning” sticker

“Tried, Test and True” baseplate sticker